This rare 9-7/8" plate was designed by internationally famous Cleveland artist Viktor Schreckengost. The shape is Diana, introduced in 1934. This striking art deco pattern is called Betsy Ross, consisting of small stylized red flowers on a white background. Faint backstamp.
In VIKTOR SCHRECKENGOST AND 20TH CENTURY DESIGN (the catalog for Viktor's 2000 retrospective exhibition at the Cleveland Museum of Art), Henry Adams observes that Diana (and the shape Americana, also from 1934) "introduced a completely new, modern look in American mass-produced ceramics [that is, dinnerware] ..." (page 99). In 1935 Frederick Hurten Rhead wrote "these two shapes constitute the most outstanding creative development by any American pottery within the last year" (page 100).
Adams describes Diana as having an "art deco classicism. Vertical rather than globular in feeling, it had panels fluted in a fashion similar to a Doric column, modulating the sides of the hollowware shapes.... Although clean and modern in feeling, the design contained a hint of classical architecture and thus was appropriately named for the chaste Roman goddess of the hunt, Diana" (page 103).
There is a sliver chip on the back of the edge, very dark with age, and slightly larger than an English pea. Also wear and utensil scratches from use. Otherwise, no nicks, chips, hairlines, or repairs.