The backs of the cards are a deep camel color with brown ink used for the Miles name, dates, etc.

There are 54 cards - full deck plus two jokers.

Each card is a different advertisement for one of Miles' products: Alka Seltzer, Nervine, Flintstones children's vitamins, Bugs Bunny children's vitamins, SOS pads, Micky Mouse Club Bactine, One A Day vitamins, etc.

Some of the cards show other marketing items used by Miles or family members or examples of the times.

Each card is also dated showing when the ad is from.

Card backgrounds are white, with black and white or sepia looking black and white photos. Clubs and diamonds printed red; Spades and clubs printed black.