Leonetto Cappiello (1875-1942) was perhaps the most creative and influential poster artist, creating over 1,000 classic advertising posters over a forty year career. Born in Livorgno, Italy, he emigrated to France in 1898 to take advantage of his creative talents, and within a year had created a newspaper poster that brought him instant fame. His belief was that a poster should deliberately stand out in opposition to its surroundings in order to surprise and entertain the viewer. His use of a dark background and vivid colors on an identifiable subject became his trademark. "Cognac Pellison" uses these techniques to draw the viewer's eyes to this very creative poster showing an enormous keg being carried by a colorful young boy. Obviously he is able to carry the barrel because of the lightness of the content! The circa 1908 poster is linen backed, measures 31" x 47" and is in excellent condition.